Mirrion Beyond Ton S6 Application

  1. User Acquisition Metrics:

    • Total Users: 9,000 beta testers within the first month of launch.
    • Active Users: 50 active users who regularly use the app.
    • User Growth Rate: 10% weekly growth in beta tester sign-ups.
    • Acquisition Channels:
      • Organic social media: 65%
      • Word of mouth: 25%
      • Personal invites: 10%
  2. User Engagement Metrics:

    • Daily Active Users (DAU): 20 active users daily.
    • Weekly Active Users (WAU): 50 users engage with the app at least once a week.
    • User Retention Rate: 5.5% of users remain active after one month.
    • Session Duration: Average session duration of 3.5 minutes.
    • Number of Sessions per User: 2 sessions per week per active user.
  3. Conversion and Activation Metrics:

    • Activation Rate: 0.6% — percentage of users who transition from sign-up to active usage.
    • User Feedback Participation: 15% of active users provide feedback or participate in surveys.
    • Feature Usage:
      • Main feature adoption: 70% of active users engage with the app’s core functionality.
  4. Monetization Metrics:

    • Revenue: No revenue is being generated at the beta testing stage.
    • Customer Acquisition Cost (CAC): Currently $0 due to organic acquisition.
    • Lifetime Value (LTV): To be determined based on user behavior post-launch.
  5. Technical Metrics:

    • App Stability: 99% uptime with minimal crashes reported by users.
    • Average Load Time: 1.8 seconds per screen.
    • Bug Reports: 10 critical bugs have been identified, 7 of which have been resolved.
  6. Marketing Metrics:

    • Social Media Reach: 20,000 total impressions across platforms (Instagram, Twitter, LinkedIn).
    • Engagement Rate on Social Media: 3.2% engagement from followers.
    • Website Traffic: 3,500 unique visits to the landing page.
    • Conversion Rate (Sign-ups from Website): 15% of website visitors signed up for beta testing.
  7. Feedback and Customer Satisfaction Metrics:

    • User Satisfaction Score: 4.2/5 average feedback rating from beta testers.
    • Net Promoter Score (NPS): +25, indicating moderate customer loyalty and potential for word-of-mouth growth.
    • Key Feedback Trends: Users appreciate the simplicity but request more features and better onboarding.

The Mirrion Beyond project has shown steady user interest and a successful start to beta testing in a short time since its launch. Key achievements of the project include:

  1. Product Launch and Testing:

    • A mini-application was launched a month ago as part of a closed beta testing.
    • The application was successfully tested by 9,000 users, providing initial feedback for further product improvement.
  2. Active User Base:

    • Out of the 9,000 beta testers, 50 users have become active, regularly returning to use the app, indicating the product’s potential and demand among the target audience.
    • The average user retention rate during the first month of testing shows positive dynamics, reflecting user engagement and interest.
  3. Early Growth Metrics:

    • The first 9,000 users were acquired organically through social media, word of mouth, and personal invitations to the beta test.
    • Active promotion of the app through small, targeted communities and niche groups is already yielding results, laying the foundation for further growth of the user base.
  4. User Feedback and Product Improvement:

    • Based on beta testers’ feedback, important improvements have been made to the app’s interface and functionality, enhancing ease of use and attracting more active users.
    • Regular communication with users helps identify key needs and improve the user experience at an early stage.
  5. Market Support and Interest:

    • The app has received positive reviews from users and is beginning to attract attention from tech experts and investors.
    • Efforts are underway to establish strategic partnerships for further growth and market expansion.

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